The opportunity to take a new long-term lease at Tottenham Street gave an ambitious international operator the chance to establish a foothold in one of central London's most sought-after extended stay locations. In the heart of Fitzrovia, just moments from Charlotte Street, Oxford Street and Tottenham Court Road, the building sits within easy reach of the Knowledge Quarter – home to world-leading universities, life sciences businesses, technology companies and creative industries.

Recently refurbished to a high standard, Tottenham Street comprises 34 fully furnished apartments, including 32 two-bedroom homes and two penthouses with wraparound terraces overlooking the London skyline. Designed with business travellers and corporate relocations in mind, the collection combines generous living space with the flexibility and convenience today's guests expect.

Following a targeted search, Saxbury matched the building with an established European operator looking to launch in the UK. Tottenham Street's scale and central location made it a natural fit for the brand's flexible living model, resulting in a new 15-year lease and an exciting next chapter for both the building and its new operator.